Who had the idea of the name: UNITED COLOURS OF BENETTON ???

In the middle of the Eighties, posters of the brand changed. In fact, we can see that before Oliviero Toscani was used to take picture of groups; and at this time he was used to take couples in picture. People said that he changed models in order to show in a better way the products. In fact, we can think that he has already a lot of ideas about couples and how to make his pictures evolved: couple of different cultures, old or young couples, couples of animals…
At this moment, the name of the brand was decided. Indeed, a person in charge of U.N.E.S.C.O. said “Here there are real United Colours !!” and the brand decided to keep this expression. Luciano Benetton decided to call his brand “United Colours of Benetton”.