A new ad shows a priest, who is kissing a none. This ad is very shocking for a lot of people. The BVP, which is in charge of checking publicity, couldn’t ban these posters. But it asked to bill-posters to not put on the ad with the black woman and the white baby. French bill-posters were not agree to put on these posters in French big cities. In fact, a boat with a lot of Albanian, African refugees…all these pictures are very shocking and they made people react. All these ads permit to make the brand famous. In fact, everybody spoke about Benetton and shocking ads of the brand.