What colors!!

Three faces of children, who have different ethnic origins, were on huge posters. This is the new advertising countryside of the brand. Benetton ads were kwon an other evolution. Oliero toscani put in picture many colored condoms, colored dead sheets, cemetery…All these pictures are made in order to make customers react. In fact, when you see such posters, you have to feel something special. Furthermore, these pictures are paradoxical. In fact, on the one hand, they are very esthetical but on the other hand, they are very negative. We can see, for example, behind these beautiful colored sheets that there is some oil. There is a message in this ad : the beauty of the nature and the fact that this nature is threatened.